bkvillaros posted on November 30, 2011 18:53
Nucleus Research, a leading provider of investigative technology research, recently released a technology report, Technology Value Matrix 1H2011: CRM, highlighting CRM vendors and how they stack up against each other in the current CRM marketplace.
The CRM Technology Value Matrix below, based on functionality and usability and as the two core measures Nucleus Research has found to indicate an application’s ability to deliver initial ROI and, ultimately, maximum value over time, shows Microsoft Dynamics CRM, Salesforce.com and Oracle as the clear leaders.
The graphic shows that while Microsoft Dynamics is the clear winner as the most usable CRM solution available, Salesforce.com and Oracle edge it out on functionality. However, the picture doesn’t tell the whole story.
Nucleus Researchers notes that Dynamics CRM’s functional position will improve in future Matrices in light of the addition of new social collaboration tools including support for:
- Activity feeds
- Microblogging
- Conversations
- Automated activity updates
However, these new functional developments are NOT forthcoming for Microsoft Dynamics CRM, they are already available! They were included in the recent service update, but they were not taken into consideration for placement on this Technology Value Matrix. That means that Microsoft Dynamics CRM users are already taking advantage of the most user-friendly and highly functional CRM solution available today.
Download the full report here: Technology Value Matrix:CRM
We also invite you to sign up for our 30 Day Microsoft Dynamics CRM Online Trial for FREE!