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Eric Frank posted on September 01, 2009 16:41
“Truth in advertising”
This morning, as I was going through my Inbox, I came across an interesting email that indicated that one of our competitors had ‘rebranded’ one of our client ‘success stories’ (see NexTec's original case study) to make it look like it was the competitors’ successful engagement (see competitor's rebranded version). I was a little taken aback by the audacity of this ‘rebranding’. The real question is, what would inspire someone to ‘push the envelope’ on something so far as to risk undermining their credibility with prospects (especially if the prospect found out that this was not their engagement)? Is this just poetic license or does this push out of the grey area of marketing?
We do take pride in our engagements, whether it be with Dynamics GP (formerly Great Plains), Dynamics SL (formerly Solomon), or MAS 500. This write up specifically demonstrates our success in the Not for Profit world in helping them to transform their process by deploying a robust ERP solution. Success stories are a way to demonstrate to the public what NexTec really strives to accomplish with our clients – HIGH SUCCESS. We thank our competitor for advertising our accomplishment but think it is a curious tact to imply that this success was also somehow related to them.
Wednesday, September 09, 2009 8:12 AM
Why wasn't the client's feedback posted with your comments? Did your competitor actually do work for the client?
My experience is that multiple VARs do often work for the same clients. It seems that when many projects get to 80% complete, lots of VARs find finishing the project difficult.
I only have 15 yrs consulting experience, so maybe my observations are just unique to me.
Thursday, September 17, 2009 5:30 PM
GP Consultant, good point!
Many times VAR’s can’t or don’t finish the job – in fact many, many of our clients bought from someone else and then moved to NexTec. In addition, we work with other VAR’s on projects when we need to pool our expertise or need assistance on an unusual piece of software.
In this case, a competitor looked like they are trying to take credit for work they didn’t do, which is a completely different situation. Not only did we do the project, RFB&D remain a happy client.
Friday, September 23, 2011 8:13 AM
Thanks heaps!!! :)
Monday, October 31, 2011 9:20 AM
Eric,
If this is truly the case, I think it is a very disturbing situation and believe that Sage should be aware of this. In fact I have been concerned about this in the X3 world where other resellers seem to claim a success more as a general X3 reference but associating their name with an engagement that we led, and then publicized as a Sage success. These are both unethical. Thanks for bringing this to our attention.