Consumer Packaged Goods (CPG) manufacturers face a lot of pressures: fickle consumers, powerful retailers, globalization and more. The CPG manufacturing industry is large and thriving; however, margins are slim and competition is furious. There are hundreds of product categories, and to compete, firms must constantly innovate. Even industry giants cannot afford to sit back. How can the small-to-medium CPG manufacturer survivie in the face of the same external pressures and fewer resources?

Key Challenges Facing Consumer Packaged Goods Manufacturers and What They Must Do To Survivie by Olin Thompson examines the major pressures on CPG manufacturers, analyzes what these pressures mean to the small-to-medium manufacturer and describes the systems that can help meet these challenges.

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