The Downtown Seattle Association (DSA) was facing serious challenges from inefficiencies in managing its constituent records and communications across its three divisions. DSA provides services and communications to thousands of constituents, drawing upon a database which is comprised of individuals, businesses, and buildings. Each division in the organization was operating independently with vital information spread across disparate database systems and spreadsheets. This made it extremely difficult to manage and track the relationships, revenues, and profiles of its constituents.
The lack of integration between its existing systems, SugarCRM, Microsoft Excel, QuickBooks, and MailChimp, caused the DSA great concern. Accessing or transferring information between systems was done manually and resulted in an extensive duplicate entry. Accomplishing tasks were time-consuming and subject to human error and inaccurate data.
DSA was looking for an easy-to-use database management solution that would consolidate and track information across its divisions, automate manual processes, improve communications and eliminate redundant data entry. I invite you to download our case study to learn more about the benefits and success of our implementation of Microsoft Dynamics CRM for Downtown Seattle Association.