Your business is like a machine, and like any machine, no matter how complex or simple, it’s a sum of its parts. If any component fails, the entire machine comes to a screeching halt. The same principle applies to business. If any part of your business is failing to work, it can drag the entire business down. To keep your business running like a well-oiled machine, your systems should integrate seamlessly and work in harmony.
Choosing the right parts for your business machine
Since your business is a product of its combined parts, you need to ensure you’re choosing those parts wisely, or a “best of breed” solution. A seamless business model builds on the right software strategy, so it integrates efficiently and smoothly. Fortunately, it doesn’t take an engineering genius to identify the primary parts of your system, it’s ERP + CRM + BI.
Enterprise Resource Planning (ERP) = a collaborative workflow
ERP software is a critical component to developing an efficient and well managed firm. Not only can it help you identify tremendous cost-savings, but it also strengthens inventory control, streamlines production planning and automates tedious accounting tasks. All of the data from your operations are then stored in a single system, allowing cross-function reporting.
Customer Relationship Management (CRM) = more sales and ROI
In order to keep your entire business machine operating, it’s crucial to identify and win new customers. CRM software is essential to this goal, as it provides the very data you need to gain a comprehensive view of prospects, customers, and your company’s interactions with them. It enables efficient tracking of the sales pipeline, so you know exactly where each customer is within the sales cycle. According to Ray Simon, principal at ENPIO, tracking the sales pipeline is critical to driving conversions, as it gives you a clear view of the customers that have yet to complete the sales cycle. You can then take appropriate action with those customers, driving more sales home.
Combining ERP and CRM = improved Business Intelligence (BI)
Too often, business processes exist within silos, where each department is so focused on its own processes, and they fail to work together toward the common goal. To achieve optimal efficiency, you need to break down those business walls by combining key islands of data and process. CRM and ERP systems can be integrated to eliminate silos and streamline business processes, so each provides essential data elements that help to drive BI systems and guide decision-making.
Much like a machine, your business depends on every part working together seamlessly to contribute to an efficient and productive business. With the right software strategy, you can break down the walls between departments and fuel collaboration in your workforce. ERP, CRM, and BI can work together to provide the ultimate business strategy for managing customers and allocating resources effectively.
At NexTec, we work with your business to find a successful software strategy to support your overall strategy, boost profits and reduce spending. Contact us to learn more.