A customer relationship management (CRM) system is one of the most valuable tools for a business but can also be one of the most complicated to administer.
Put yourself in the top 10% with marketing automation
According to some industry figures, as few as 10% of all businesses use marketing automation, and in companies under 500 million in revenue, that figure drops below 5%. Part of the explanation for such low adoption comes down to dollars and sense; systems designed and built for enterprise-level firms have eye-popping price tags and complexity.
Today, the same level of sophistication once only available to the Fortune 1000 is ready for your business with powerful features and reduced complexity. Better yet, these systems, like ClickDimensions or Marketo, are fully integrated into software like Microsoft Dynamics 365 CRM and allow you to track your results more closely than ever with less work than you’d guess.
Here are 3 key reasons to consider marketing automation software
1. Leverage your existing resources
If your marketing department is stretched as thin as most, you’ll want to take advantage of easy-to-use tools to create landing pages, marketing lists and reports – then reuse those templates in future campaigns.
2. Better reporting on what’s working. And what’s not.
With comprehensive tracking of clicks, opens and visits, you can see exactly who is engaging with what content. That leads to better editorial decisions about what to publish later and improved audience engagement.
3. Inform your sales team.
With marketing automation software, your sales people can see exactly what the prospect read, how many times and when. This information allows your team to start conversations by focusing on the prospect’s interests and not just a canned sales pitch.
If you are interested in learning more about marketing automation and how it can integrate with your businesses’ strategy, let’s talk.