What every CMO wants his CEO to know about ERP

Categories: ERP
December 19, 2017

ERP technology helps companies gain better insights on customers and give sales teams better prospects.

Sales and marketing today, whether B2B or B2C, is about information. Both teams need real-time data that helps them identify prospects, assess messaging, submit orders, and gain access to colleagues before confirming orders and delivery times.

While enterprise resource planning (ERP) systems offer answers to the data issues and other pain points that sales managers and chief marketing officers face, there still may be resistance to making the leap to investing in such systems.

To overcome such resistance, it makes sense to examine the ways that an integrated platform can boost productivity for sales and marketing work.

Comprehensive customer relationship management

Customer relationship management (CRM) platforms have been around for decades, providing companies with a way to capture information, interactions, and preferences. When your CRM is integrated into an ERP platform, the power of a CRM is multiplied by several factors.

With ERP systems, sales and marketing pros can track order progress, communicate that information to customers, track invoices and payments, and follow up as needed with customers, all in real time and in collaboration with colleagues in finance, manufacturing, and transportation.

Inquiry management

With ERP for marketing management, sales inquiries can be handled faster, often in real time. When marketing tools are integrated, sales teams can better manage margin control, quotes can be made faster, and sales pricing changes can be implemented immediately.

Marketing automation

While new tools have developed in recent years to automate marketing functions, an ERP allows for even more robust analytics and personalization. More directed and fine-tuned marketing allows for better use of resources and better-qualified lead generation that puts stronger prospects in the hands of sales professionals. Analytics allow for better understanding of multi-channel, multi-wave campaigns to better identify and refine messaging quickly.


WIth ERP tools, sales and marketing managers can create customized, real-time reports that allow for better, more profitable decisions.

Better sales team management

With better ERP for sales managers, leaders can keep track of what their teams are doing and what activities are most effective for individuals or groups. ERP functionality can also keep many common salesperson complaints at bay. There can fewer meetings, less paperwork, and more qualified leads.

Sales teams will also be able to manage customer issues and provide better support when they have easy access to progress on orders, payments, and delivery schedules. If an order is lost or delayed, sales teams can be alerted and reach out to affected customers to make sure they are updated regularly.

Faster decision making

ERP platforms enable companies to collect, transmit, and store massive amounts of data generated by products and people. ERP tools can store this information, report on it, and create clear, easy-to-use dashboards that let managers make critical decisions faster, often in real time. Most dashboards are customizable and can be configured to suit different sales and marketing units and managers.

At NexTec, we help companies identify the right ERP solutions that meet their needs. With the right ERP vendor and product, sales and marketing managers can leverage powerful features to make their teams more productive and generate more revenue. Download the NexTec Corporate Brochure to learn more about how NexTec can help your company with ERP solutions.