New Brand Blog Post Thumbnail

NexTec is excited to announce a comprehensive rebrand and the launch of our new website. The rebrand showcases our unique strengths and legacy, while positioning us for another 30+ years as a leading ERP implementation partner.

With three decades of industry experience, NexTec has built a reputation as a trusted ERP consultant. As one of the largest and most experienced Acumatica and Sage X3 consulting teams in North America, our rebrand positions NexTec as a forward-looking strategic technology partner with the expertise to guide growing businesses through the complexities of modern digital transformation.

Why Now? A Strategic Evolution

Our rebrand comes at a pivotal moment in NexTec’s evolution. This spring, NexTec was acquired by Evergreen and became part of Pine Services Group, which provides a permanent home to leading solution providers like NexTec. This partnership gives us the stability and resources to invest in our brand, our team, and our customer experience at a level that matches our premium position in the market.

“Cloud technology, AI, and advanced analytics are transforming how mid-sized businesses operate and scale. The companies we serve need more than new software. They need a trusted technology partner who can bring clarity and confidence to their business transformation journey.”

Eric Frank, CEO and Co-Founder, NexTec

“Since our last rebrand a decade ago, both Acumatica and Sage X3 – the ERP platforms we implement – have completed their own major rebrands,” says Mark Pileski, VP of Marketing at NexTec. “These ERP publishers have evolved their identities to reflect modern cloud technology and forward-thinking innovation in the industries they serve. It was time for NexTec to align our brand and convey what sets us apart – our deep technical and industry expertise, our partnerships with leading ISVs, and our commitment to implementation excellence.”

2025 has been a phenomenal year for the company. This year, we celebrated the 20th time we’ve achieved Diamond status as a top-certified Sage X3 implementation partner, and ten years as a certified Acumatica ERP partner. NexTec was also named Acumatica 2025 VAR Partner of the Year, the highest accolade awarded to Acumatica Value-Added Resellers. Both our Sage X3 and Acumatica practices are thriving, customer adoption and retention continue to be strong across the board, and NexTec is on track to close the year with record-setting revenues.

Listening to Our Customers and the Market

Before embarking on this rebrand, we conducted a thorough customer survey to understand what clients truly need when selecting an ERP implementation partner, and what they value most about NexTec’s team and approach. These insights were illuminating and shaped every aspect of our new brand experience.

The most significant finding was that the majority of prospective customers have already shortlisted their ERP solution before they begin searching for a value-added seller to implement the software. This insight fundamentally changed how we approached our rebrand and core messaging.

“Most organizations aren’t coming to us asking, ‘What ERP should I buy?’ They’re asking, ‘Who can successfully implement this solution on time and on budget, and be there for us long-term as a strategic partner as we grow and evolve?’”

Mark Pileski, VP of Marketing, NexTec

This feedback reinforced what we’ve known for thirty years: implementation expertise, industry knowledge, and customer focus matter more than product features. Companies are looking for a trusted advisor who understands their business, has a proven track record of success in their industry, and can guide them on their business transformation journey.

Our New Logo: The X Factor

The new NexTec logo symbolizes change and transformation, embodying the dynamism that lies at the core of our business. ERP technologies are never static – they evolve, expand, and grow alongside the companies they serve. Business transformation isn’t a destination but an ongoing journey. Just as our industry customers must continuously adapt to changing market demands, competitive pressures, and new opportunities, enterprise technology must be equally dynamic and responsive.

NextTec Logo RGB Regular

The new logo and visual identity we’ve created symbolizes this constant evolution: the forward momentum of organizations that refuse to stand still and the transformative power of the right technology expertly implemented. It’s a reflection of our belief that successful ERP partnerships aren’t about implementing software – they’re about enabling continuous growth and improvement.

Unifying Our Solution Portfolio

As part of the rebrand, we are bringing our FoodBusiness ERP and CannaBusiness ERP solutions under the main NexTec brand. These industry-specific ERP solutions built on Sage X3 now have a home and an expanded presence on our NexTec website. Consolidating our brands under the NexTec umbrella clarifies the unique value proposition these industry-specific solutions deliver for food and beverage and cannabis companies.

FoodBusiness Logo
CanaBusiness Logo

Greater Focus on ISV Partnerships

Companies today don’t need more disconnected tools and point solutions. They need unified platforms and integrated solutions that connect their data, people, and processes into a coherent whole. NexTec partners with the most innovative independent software vendors in the Acumatica and Sage X3 ecosystem to deliver end-to-end solutions for our customers that solve critical business and industry challenges. Our new website emphasizes the depth and breadth of our ISV partnerships and the added value they bring to our Acumatica and Sage X3 customers.

Content Without Barriers – Adapting to the Modern B2B Buyer’s Journey

The B2B buyer’s journey has changed over the past decade. Today’s enterprise software buyers conduct extensive independent research long before they ever reach out to a potential partner. That’s why we’ve ungated the majority of our content.

Read our guide:

CFO’s Guide to Replacing Accounting Software

CFOs Guide to Replacing Accounting Software Manufacturing Thumbnail Transparent Background

Today’s buyers do their homework and by the time a prospective customer engages with us, they’re already deep in their evaluation process. They need immediate access to real-world case studies, industry insights, best practices, and thought leadership – not another form to fill out. While high-value reports, eBooks, and guides will remain gated, the majority of our resources are now readily available with no form fill required. This reflects our belief that educated clients make better technology decisions.

The new website is easier to navigate, with intuitive pathways that help you quickly find information relevant to your industry, your ERP platform, and your specific business challenges. From exploring our services in depth to reviewing customer success stories, every element has been designed to support a quick and efficient buyer journey.

Built for AI and Search

As artificial intelligence reshapes how buyers discover and evaluate enterprise software solutions, our new website is designed and optimized for both traditional and AI-powered search. Our content is structured to provide clear, detailed answers that AI systems can confidently reference and recommend.

AI search overviews prioritize comprehensive, authoritative content that directly answers complex questions, which plays to our core strengths. Our focus has always been on producing useful and relevant content that genuinely helps buyers make informed decisions about which ERP software and implementation partner to choose. This approach benefits everyone – AI tools can surface our insights more effectively, and buyers can readily access substantive guidance and expert insights, regardless of how they choose to conduct their research.

Meet the New NexTec

We invite you to explore our new website and experience the difference a trusted cloud ERP implementation partner can make.

While the NexTec brand may be new, our brand promise remains the same: to continue evolving alongside our customers, to invest in the technologies and expertise that will drive business success in the years ahead, and to remain the trusted advisor that companies turn to when they need to transform their operations and grow their business.

With a refreshed brand that reflects our core values and strengths, we’ve never been better equipped to deliver on that promise as we look toward the next thirty years as an ERP leader.

Welcome to the New NexTec!

About NexTec Group

NexTec Group is one of North America’s largest and most experienced technology consulting firms, specializing in industry-specific solutions for mid-sized organizations. For thirty years, NexTec has been a trusted partner to businesses, delivering, implementing, and supporting the core Enterprise Resource Planning (ERP) and Business Intelligence (BI) solutions they need to scale and grow.  

With seasoned consultants from coast to coast, and a premium portfolio of innovative business management solutions including Acumatica and Sage X3, we help you get the most out of your technology investments. Our over 90% customer retention rate is a testament to the lasting, impactful relationships we build with our clients.  

To learn more, visit www.nextecgroup.com or follow us on LinkedIn.